Latest advanced advertising
Innovid Adds Linear Ad Occurrence Data From Kinetiq to Innovid XP Platform
Combination creates scalable measurement of real time converged TV airings
Key Exec Peter Bradbury Is Leaving as Nielsen Sets Reorganization
Chief commercial officer had been with measurement company for 26 years
Disney Works With VideoAmp To Measure Cross-Screen Campaigns
Clean-room integration lets advertisers know they reached key audiences
Distributors Vow To Make Viewing Data Available for Addressable-Ad Planning
Dish Media exec at conference says On Addressable members aim for convergence with connected TV
Madison Avenue Tunes In as Netflix Launches Ad Tier
Ad industry is ready for new entrant
Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming
9% of frequent voters can be reached only by streaming, study says
LiveRamp's Jay Prasad Named CEO of Relo Metrics
Veteran ad tech exec will look to grow GumGum's sports sponsorship intelligence business
