Latest advanced advertising

YouTube

YouTube Offers Advertisers Moment Blast On Connected TV

By Jon Lafayette published

Format lets brands connect during sporting events, movie releases, product launches

Broadcasting & Cable
LG Ads Solutions

LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV

By Jon Lafayette last updated

31% say they’re planning to remove a subscription service

NextTV
Ampersand logo

Ampersand Works With Blockgraph To Bring Acxiom Data To TV Ads

By Jon Lafayette last updated

IPG clients get faster, seamless access for multi platform campaigns

Broadcasting & Cable
Beachfront

Networks Adopt Ad Serving Tech From Beachfront Via Canoe

By Jon Lafayette last updated

Afro TV, Epix, It’s Really Good TV, Kabillion, TooAVision, TV One Now sign up for CTV and traditional set-top-box TV

Broadcasting & Cable
YouTube TV

Nielsen To Provide Always-On Measurement of YouTube Ads

By Jon Lafayette last updated

Campaign information available in Digital Ad Ratings

Broadcasting & Cable
FreeWheel

FreeWheel’s Beeswax Using Comscore Data for CTV Contextual Targeting

By Jon Lafayette last updated

1,700 predictive audiences available

Broadcasting & Cable
Roku headquarters

Roku, Nielsen Offer Cross-Platform Reach, Frequency Measurement

By Jon Lafayette published

Capability in Nielsen Total Ad Ratings underpins Nielsen One

Broadcasting & Cable
e-commerce icon

GroupM Sees Fast Growth in E-Commerce, Retail Media

By Jon Lafayette last updated

Retail media worth $101 billion in 2022, up 15%

Broadcasting & Cable
Walmart

Walmart Expands Online Shopping Relationship With Roku

By Jon Lafayette published

TikTok, Snap, Firework, TalkShopLive also working with retailer

Broadcasting & Cable
couple watching addressable advertising

67% of Marketers Say They Are Using Addressable Advertising: Study

By Jon Lafayette last updated

Go Addressable survey finds targeting as top reason for using advanced advertising tactic

Broadcasting & Cable
1 2 3 4 5 6 7 8 9 Archives