Latest advanced advertising
IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
Could be key to preserving billions of dollars in digital advertising
Warner Bros. Discovery Working With BrightLine on Advanced Ad Products
Click-to-contact, Viewer’s Choice available to buyers on Discovery Plus in Q4
Innovid Reports $7.4 Million Loss in First Quarter
Expects $25 million revenue contribution from TVSquared by year end
LG Ads Lands a Big One — Omnicom Group
The world‘s second-biggest media agency, which represents McDonald‘s, Apple, Unilever and Johnson & Johnson, will integrate LG Ads CTV inventory into its ad buying systems
NBCUniversal Expands Programmatic Ad Buying on Peacock
Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms
DirecTV Joins Adcuratio Addressable Ad Platform
Ad tech companies Adcuratio Media and Invidi Technologies said that AT&T DirecTV has joined its addressable advertising platform.
Discovery Buys Stake in OpenAP, Joining Fox, NBCU and ViacomCBS as Owners
Investment expands Discovery’s relationship with advanced advertising company
Five Spot: Kristin Frank, CEO, AdPredictive
Executive draws from her programming experience to determine what advertisers need
