Latest advanced advertising
Advanced Advertising: Catching Up on Addressable TV
Panel at Virtual Fall TV 2021 says the tech is here and works, but interoperability related issues (still) are a problem
Discovery Opens Floodgate of New Streaming Ad Formats
Shoppable Showcase Ads let viewers buy featured products
Gold Medal Keynotes on Tap at Advanced Advertising Summit
Panels focus on addressable advertising, local OTT and the hot CTV market
Dentsu’s Brad Stockton Looking to Plus Up Data-Enhanced Ad Platform
Brad Stockton, senior VP U.S. national video innovation at at agency dentsu, calls DELTA, the advanced programmatic buying system the agency unveiled earlier this year, his baby.
How Sinclair’s Compulse Looks To Grow in Crowded Ad Tech Market
Being the in-house agency for broadcast giant Sinclair Broadcast Group wasn’t ambitious enough for Compulse.
Call for Entries: Advanced Advertising Innovation Awards
Honoring top campaigns at Nov. 16 Advanced Advertising Summit for use of data, multiple platforms, branded content and results
Advertisers Plan More Spending on Data Driven Linear TV: Xandr
53% increase in OTT and CTV budgets
Premion Shows Station Groups the Way to Over-The-Top Revenue
Tegna, Gamut provide local on-ramp to advanced advertising
