Latest Advertiser Perceptions
Connected TV Giving Ad-Supported TV a Boost, Researchers Find
Advertiser Perceptions, Hub Research find 54% of advertisers will increase CTV spending over the next 12 months
Upfronts Offer TV Networks a Three-Phase Opportunity
Moment of flux is a good time to reset the seller-customer relationship
Advertisers Look To Spend More on All Forms of Video, Survey Finds
Advertiser Perceptions said 24% plan to spend more on linear TV
Upfront Buyers Driven By Fear of Missing Out, Survey Finds
Advertiser Perceptions said 37% of spending went to CTV
Most Brands Plan To Spend More on CTV: Advertiser Perceptions
AVOD platforms becoming top option
Study Finds Addressability Growing in Importance to Advertisers
Addressable advertising is becoming a more important tactic to advertisers and media buyers, according to a survey conducted by Advertiser Perceptions for WarnerMedia Ad Sales.
Advertisers Plan More Spending on Data Driven Linear TV: Xandr
53% increase in OTT and CTV budgets
Advertisers Mostly Dissatisfied With Media Measurement, Survey Finds
Clients gripe about high costs, accuracy, according to Advertiser Perceptions
