Latest Advertiser Perceptions
Advertisers Shifting Ad Dollars to CTV: Trade Desk Study
27% of households plan to cut cable cord in 2021
Measurement Issues Hurting Media Companies: Survey
Advertiser Perceptions finds advertisers expect optimizing to become more difficult
Heavy Election Spending Has Brands Changing Plans
Half of those surveyed by Advertiser Perceptions are taking evasive action against political clutter
60% of Advertisers Bought Less in Upfront: Survey
Advertiser Perceptions finds marketers found flexibility in options to buy more inventory at upfront pricing
COVID Will Help Digital Ads During Holiday Season
Advertiser Perceptions survey finds advertisers decreasing TV spending
Advertisers Expect to Spend 12% Less in 3Q
Latest Advertiser Perception study eyes 7.5% decline in 4Q
Advertisers Eye Third Quarter as ‘Restart’ for Spending
Advertiser Perceptions study finds new product launches coming
Advertisers Plan to Spend 33% Less in Upfront, Survey Finds
Advertiser Perceptions sees shorter-terms commitments and shifts to digital video
