Advertiser Perceptions 61% of CTV Advertisers Plan To Increase Spending: Survey Study from Premion, Advertiser Perceptions finds average increase of 21% Retail Media, CTV Expected To Post Big Gains in 2024 Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025 73% of Marketers Say They Use Addressable Advertising: Survey Go Addressable finds measurement becoming less of a challenge Latest Advertiser Perceptions Advertisers Eye Third Quarter as ‘Restart’ for Spending By Jon Lafayette published 9 June 20 Multichannel News 1 2 3 4 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
