Latest advertising
How AI Will Shape the Future of TV Advertising
Technology’s ability to make spots measurable will be a game-changer
Justice Department’s Google Suit Could Aid Broadcasters in Big Tech Battle
NAB has called for government to target anti-competitive ad dominance
Kantar Predicts a Challenging 2023 for Media, Advertisers
Media firms are dealing with inflation, consumer choice
Comcast Agrees To Modify or Drop T-Mobile Comparison Ad Claims
Self-regulatory unit says price difference differences were not clearly conveyed
Madison Avenue Tunes In as Netflix Launches Ad Tier
Ad industry is ready for new entrant
GroupM Sees Fast Growth in E-Commerce, Retail Media
Retail media worth $101 billion in 2022, up 15%
NBCU Starts ‘Open Doors’ Program for Small, Diverse Businesses
State Farm and Walton Isaacson are launch partners
Despite Content Overlap, FAST Services Are Poised to Take Streaming Share, Analyst Says
Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles
