Latest advertising

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Verizon Will Drop Certain 5G Ad Claims

By John Eggerton last updated

Multichannel News
Ad on C-SPAN.org

C-SPAN Reworks Its Monetization Model

By John Eggerton last updated

Ramps up ads on online platforms, eyes other moneymakers

Multichannel News
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Guest Blog: TV Still Reigns Supreme in a Post-Lockdown World

By Josh Hare, Viant published

A higher level of content consumption is the new normal

Broadcasting & Cable
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AT&T Kicks Off DirecTV Now Ad Campaign

By Jeff Baumgartner last updated

Multichannel News
Target's ads featuring the founder of Honey Pot drove sales.

Diversity in TV Ads is Good Business: VAB

By Jon Lafayette last updated

Study finds inclusive campaigns can boost brand metrics, sales

Broadcasting & Cable
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First Half of 2020 Advertising Report: Streaming Services Went Big with TV Ads

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

Hulu, Amazon Prime Video are the big players

Broadcasting & Cable
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Fact or Fiction: Busting Five Myths of CTV Advertising

By Nick Frizzell and Matt McLaughlin last updated

Many advertisers believe CTV advertising isn't measurable and typically avoid it.

Broadcasting & Cable
Rep. Anna Eshoo

Bill Banning Microtargeted Political Ads Draws Crowd

By John Eggerton published

Eshoo effort aimed at coordinated online disinformation campaigns

Policy
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ANA Endorses Shifting Upfront to Calendar Year

By Jon Lafayette last updated

Group eyes cross-platform measurement, brand safety issues

Broadcasting & Cable
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Why Auto Advertisers Should Keep Driving Forward

By Drew Bruno published

Next steps in a time of uncertainty

Broadcasting & Cable
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