Latest advertising

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Spectrum Reach Matching 50% of Spending on Campaigns

By Jon Lafayette published

Partner Program aims to help re-opening businesses

Broadcasting & Cable
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Q3 May Be Turning Point for TV Advertising Market

By Jon Lafayette published

Advertiser Perceptions sees more cuts, pullbacks and cancellations

Broadcasting & Cable
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Peacock Adds Advertisers as Launch Date Nears

By Jon Lafayette published

As Comcast’s NBCUniversal gets set to launch Peacock, new advertisers have signed on to sponsor the streaming service.

Business
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Ad Groups Seek Delay of California Privacy Law

By John Eggerton published

Warn that without final rules, enforcement is problematic

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Media Buyers, Planners Need to Go Wherever Audience Is #NYCTVWk

By Ariana Romero published

Multichannel News
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Analyst Blames SVOD For Falling TV Ratings

By Jon Lafayette published

Multichannel News
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Bewkes, Time Warner Stand Alone, Boldly

By MCN Staff published

Multichannel News
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TWC Ads Tout New Apps, Services

By Jeff Baumgartner published

Multichannel News
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Comcast AdDelivery Targets Ad Unity

By MCN Staff published

Multichannel News
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CNN Digital Launches Luxury Vertical

By John Eggerton published

Multichannel News
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