advertising Upfronts Put Football, Big Stars, Tech Talk in the Spotlight Networks played ‘Can You Top This’ with bold-faced names and ad capabilities LG Ads Study Finds Viewers Want To Buy Products via TV 47% of respondents say they’ve made a purchase after seeing a shoppable ad Why Amazon Is About To Blow Up the TV Ad Market (Wolk) What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s? Latest advertising Zenith Sees Flat TV Ad Spending for Next Three Years By Jon Lafayette published 22 June 15 Multichannel News Netflix Subs Would Pay More to Keep Service Ad-Free By Jeff Baumgartner published 24 June 15 Multichannel News Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14 Multichannel News Cable Show: Multiscreen Advertising Grows With Digital By Jon Lafayette published 30 April 14 Multichannel News Avent: Positive Media Images of Minorities Need Reinforcing By John Eggerton published 29 July 14 Multichannel News Simulmedia Hires Mark Green From Nielsen By MCN Staff published 22 July 14 Multichannel News Charter Works Toward Recoupling with New York Interconnect By Mike Farrell published 29 September 16 Multichannel News On Demand Summit 2016: Programmers, Distributors Look to Monetize Content in Lighter Ad Environment By Mike Farrell published 29 September 16 Multichannel News Fox Joins YouTube In Endorsing 6-Second Ads By Jon Lafayette published 20 June 17 Multichannel News CES 2018: Getting a Fix on Audience Fragmentation By Jeff Baumgartner published 10 January 18 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14
On Demand Summit 2016: Programmers, Distributors Look to Monetize Content in Lighter Ad Environment By Mike Farrell published 29 September 16
