advertising Upfronts Put Football, Big Stars, Tech Talk in the Spotlight Networks played ‘Can You Top This’ with bold-faced names and ad capabilities LG Ads Study Finds Viewers Want To Buy Products via TV 47% of respondents say they’ve made a purchase after seeing a shoppable ad Why Amazon Is About To Blow Up the TV Ad Market (Wolk) What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s? Latest advertising Analyst: OTT Helps Boost TV Viewership By Mike Farrell published 22 November 16 Multichannel News Measuring the Measurers By Mike Farrell published 9 September 19 Multichannel News VAB Veteran Cynthia Perkins-Roberts Dies By R. Thomas Umstead published 18 January 19 Multichannel News Lexus to Sponsor ‘TNF’ Halftime Across Three Nets By Jon Lafayette published 27 June 16 Multichannel News Verizon Ad: ‘Fios Is Not Cable’ By Jeff Baumgartner published 24 March 16 Multichannel News Targeted Media Boost Share of Political Pie By John Eggerton published 3 January 17 Multichannel News eSports Advertising Bureau Takes Aim at Common Metrics, Best Practices By Jeff Baumgartner published 28 July 16 Multichannel News TWC Media Rolls Out KernelConnect By Jeff Baumgartner published 16 February 16 Multichannel News Showtime Pumps OTT Service in First Super Bowl Ad By Jeff Baumgartner published 8 February 16 Multichannel News fuboTV Kicks Off Second National TV Campaign After Raising $75M By Daniel Frankel published 27 August 18 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
eSports Advertising Bureau Takes Aim at Common Metrics, Best Practices By Jeff Baumgartner published 28 July 16
fuboTV Kicks Off Second National TV Campaign After Raising $75M By Daniel Frankel published 27 August 18
