advertising Upfronts Put Football, Big Stars, Tech Talk in the Spotlight Networks played ‘Can You Top This’ with bold-faced names and ad capabilities LG Ads Study Finds Viewers Want To Buy Products via TV 47% of respondents say they’ve made a purchase after seeing a shoppable ad Why Amazon Is About To Blow Up the TV Ad Market (Wolk) What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s? Latest advertising Sling TV Rolls ‘We Are Slingers’ Ad Campaign By Jeff Baumgartner published 12 March 18 Multichannel News The Roku Channel Coming to Select Samsung Smart TVs By Jeff Baumgartner published 20 March 18 Multichannel News YouTube Seeks TV Ad-Vantage By Jeff Baumgartner published 30 April 18 Multichannel News Commercial Comeback By Daniel Frankel published 18 February 19 Multichannel News Comcast Spotlight Taps Former Bloomberg Exec Latham as VP of Customer Experience By Daniel Frankel published 12 November 18 Multichannel News BIA: Local TV Over-the-Top Ad Revenue Will Reach $2.13B By 2024 By Mike Farrell published 26 September 19 Multichannel News NBCU To Live Stream Olympic Opening Ceremonies By Jon Lafayette published 17 January 18 Multichannel News Study: Nearly One-Third of Netflix Users Would Tolerate Ads By Mike Farrell published 10 July 19 Multichannel News FTC Pushed to Investigate Marketing in Android Kids Apps By John Eggerton published 30 October 18 Multichannel News Stephenson: Top Priority Is Getting Time Warner Deal Done By Mike Farrell published 15 May 18 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Comcast Spotlight Taps Former Bloomberg Exec Latham as VP of Customer Experience By Daniel Frankel published 12 November 18
BIA: Local TV Over-the-Top Ad Revenue Will Reach $2.13B By 2024 By Mike Farrell published 26 September 19
