advertising Upfronts Put Football, Big Stars, Tech Talk in the Spotlight Networks played ‘Can You Top This’ with bold-faced names and ad capabilities LG Ads Study Finds Viewers Want To Buy Products via TV 47% of respondents say they’ve made a purchase after seeing a shoppable ad Why Amazon Is About To Blow Up the TV Ad Market (Wolk) What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s? Latest advertising Pandora Nabs Ad Tech Firm for $145M By Jeff Baumgartner published 22 March 18 Multichannel News Cox Media Nets Exclusive TV Ad Deal for Golden Knights Games By Jeff Baumgartner published 7 February 18 Multichannel News Bud Light Commercial Got Most Attention in Super Bowl By Jon Lafayette published 5 February 18 Multichannel News TiVo to Let Users Skip the Game, Watch the Commercials By Jeff Baumgartner published 2 February 18 Multichannel News Fixing a Hole in Television’s Ad Model By Mark Popkiewicz published 19 September 18 Multichannel News Facebook to Launch Pre-Roll Ad Tests in 2018 By Jeff Baumgartner published 14 December 17 Multichannel News Fox, Telemundo Near World Cup Ad Sales Goals By Jon Lafayette published 12 June 18 Multichannel News YouTube Says Advertisers Using Six-Second Spots Up 70% By Jon Lafayette published 14 September 17 Multichannel News Fox Sports to Adopt Six-Second Spot Format By Jon Lafayette published 31 August 17 Multichannel News Roku Launches New Tool to Let Advertisers Know About the OTT Audience They’re Missing Out On By Daniel Frankel published 22 May 19 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Cox Media Nets Exclusive TV Ad Deal for Golden Knights Games By Jeff Baumgartner published 7 February 18
Roku Launches New Tool to Let Advertisers Know About the OTT Audience They’re Missing Out On By Daniel Frankel published 22 May 19
