Latest A+E Networks
A+E Upfront: Linear Nets Get New Content First
Programmer expects bigger share of linear viewing
A+E Seeks Ways to Connect With Older Consumers
A+E Networks has research that shows people in the 55-plus age bracket buy lots of stuff and it plans to study how to help advertisers get them to buy even more.
A+E Pitch to Upfront Buyers: Count Older Viewers Too
A+E Networks sets virtual presentation for March 3
A+E Networks Leans Into Linear
Programmer execs are bullish on traditional cable platform despite dwindling subscriber numbers
Lifetime Cooks Up KFC Sponsored Mini Movie
Lifetime is sharing its formula for TV movies with sponsor KFC with a 15 minute mini movie starring Mario Lopez as Colonel Harland Sanders called A Recipe for Seduction.
Xandr Invest Adds Inventory From A+E, Crown Media
Brands including AT&T use platform for audience-based campaigns
A+E to Show Off Fresh Content at Virtual Event
A+E Networks is planning to hold a virtual event for media buyers showing off 1,500 hours of fresh original content that’s ready to go at a time when COVID-19 has curtailed TV production.
History ‘Escapes’ With Morgan Freeman Series
History channel said it gave a green light to a new non-fiction series with the working title 'Great Escapes with Morgan Freeman' as part of a show slate announced at Mipcom.
