Latest Association of National Advertisers
ANA Names Team To Probe Programmatic Ad Buying
The Association of National Advertisers named PwC, Kroll and TAG TrustNet to conduct an in-depth study of programmatic media buying.
ANA Sets Test of Cross-Media Measurement with VideoAmp
Pilot to be in-market by second quarter of 2022
NBCU Adopts Ad-ID To Improve Viewer Experience, Advertiser Results
Standard streamlines ad delivery process
Ad-ID Names Yonah Levenson VP, Group Director of Info Services
Exec had been with WarnerMedia
ANA Working With Comscore on Cross-Media Measurement
The Association of National Advertisers said it is working with Comscore to test a cross-media measurement system for marketers that protects consumer privacy.
ANA Sets Probe of Programmatic Media Buying
Advertisers group seeks consultant to find ‘billions of dollars in waste’
