Latest audience measurement
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
Audit meeting at Media Rating Council postponed
Quality Still Wins in TV’s New Advertising Landscape
Why we need to acknowledge that not all impressions are created equal
Nielsen Starts Program Highlighting Diverse-Owned Media for Sponsors
Canela Media sees campaigns measure by Nielsen triple
CBS Stations Head Wendy McMahon Objects to Nielsen Broadband-Only Plan
Calls audience measurement firm’s criteria ‘arbitrary and capricious’
Comscore Goes Live with Measurement for YouTube and YouTube TV
Capability includes tracking de-duplicated viewing across all devices
Ad Industry Seeks Alternatives After Nielsen Loses Seal of Approval
The TV industry is trying to figure out how it will do business in a world where Nielsen is no longer the dominant measurement company.
Vevo Taps iSpot for CTV Audience Measurement
Vevo, the music video network, named iSpot, the data and analytics company, as its measurement and attribution provider for connected TV audiences.
Fall TV 2020: Resonance AI’s Jill Josephson on Understanding the Audience Through Artificial Intelligence
Josephson, director, media partnerships, Resonance AI (formerly Transform) previews her discussion at the upcoming session Television Gets “Smart” at the Audience Measurement Summit virtual event at Fall TV 2020.
