audience measurement

Advanced Advertising Summit measurement pane; — Advanced Advertising Summit: Measuring Results in the Modern Era A look at how much of a factor AI can be

2023 planning calendar — Predicting the Top Trends in Media for 2023 Audience measurement, consumption shifts and the future of sports rights are top of mind for the new year

Erin Firneno of Advertiser Perceptions — Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics Advertisers want more accuracy but they’re wary of fragmentation

Latest audience measurement

Samba TV Real-time TV Viewership Dashboard

Samba TV Launches Real-Time Viewership Dashboard

By Jon Lafayette published 22 July 21

Data based on ACR technology

Broadcasting & Cable

Vevo Taps iSpot for CTV Audience Measurement

By Jon Lafayette published 2 March 21

Vevo, the music video network, named iSpot, the data and analytics company, as its measurement and attribution provider for connected TV audiences.

Broadcasting & Cable

Jill Josephson, director, media partnerships, Resonance AI

Fall TV 2020: Resonance AI’s Jill Josephson on Understanding the Audience Through Artificial Intelligence

By Marc Berman published 11 September 20

Josephson, director, media partnerships, Resonance AI (formerly Transform) previews her discussion at the upcoming session Television Gets “Smart” at the Audience Measurement Summit virtual event at Fall TV 2020.

Advertising

ComScore Shares Rise on Revenue Restatement

By Mike Farrell last updated 9 September 20

Multichannel News

Fall TV 2020: Comscore CEO Bill Livek on the Impressions-Based Future

By Next TV Staff published 4 September 20

Comscore CEO Bill Livek previews his keynote address with colleague Steve Walsh on the rapidly changing ecosystem at the Audience Measurement Summit virtual event at Fall TV 2000 .

Audience Measurement