audience measurement Advanced Advertising Summit: Measuring Results in the Modern Era A look at how much of a factor AI can be Predicting the Top Trends in Media for 2023 Audience measurement, consumption shifts and the future of sports rights are top of mind for the new year Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics Advertisers want more accuracy but they’re wary of fragmentation Latest audience measurement Nielsen Renames Online Campaign Ratings By Kent Gibbons published 1 April 15 Multichannel News Nielsen: Roku Users Do Lots of Co-Viewing By Kent Gibbons published 19 November 15 Multichannel News AMC Signs Up For Rentrak Cross-Platform Data By Jon Lafayette published 24 September 15 Multichannel News comScore Unveils OTT Measurement Service By Jon Lafayette published 11 May 17 Multichannel News Fox’s Super Bowl Stream Nets Average Minute Audience of 1.72 Million By Jeff Baumgartner published 7 February 17 Multichannel News Measuring the Measurers By Mike Farrell published 9 September 19 Multichannel News TV Ad Industry Leaders Gather to Discuss Industry’s Future By Jon Lafayette published 28 November 17 Multichannel News Turner Taps Canvs to Measure Emotions of TV Audience By Jeff Baumgartner published 26 April 16 Multichannel News Nielsen: U.S. Added 2M TV Households, to 118.4 Million By Kent Gibbons published 26 August 16 Multichannel News Getting More Bang for Big-Data Bucks By Pankaj Shroff, Psychability published 11 January 16 Multichannel News 1 2 3 4 5 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Fox’s Super Bowl Stream Nets Average Minute Audience of 1.72 Million By Jeff Baumgartner published 7 February 17
