audience measurement Advanced Advertising Summit: Measuring Results in the Modern Era A look at how much of a factor AI can be Predicting the Top Trends in Media for 2023 Audience measurement, consumption shifts and the future of sports rights are top of mind for the new year Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics Advertisers want more accuracy but they’re wary of fragmentation Latest audience measurement Nielsen Considers Sale as it Expands Strategic Review By Jon Lafayette published 12 September 18 Multichannel News Nielsen Starts Tracking Streaming Viewership on Xumo By Jeff Baumgartner published 22 May 18 Multichannel News New Netflix, Hulu Subs Gravitate to TV Series By Jeff Baumgartner published 26 March 18 Multichannel News Three Steps to Better Measurement By Brian Baumgart, Conversion Logic published 21 February 18 Multichannel News Clarken to Leave Nielsen at End of Month By Mike Farrell published 24 October 19 Multichannel News A+E, AMC Beta Test Comscore Campaign Ratings By Jon Lafayette published 12 November 18 Multichannel News Roku Teams with Nielsen, comScore and Others for New ‘Measurement Partner Program’ By Daniel Frankel published 9 October 18 Multichannel News comScore Offers Cross-Platform Addressable Ad Metrics for Sling TV By Jon Lafayette published 4 January 18 Multichannel News Nielsen, Simulmedia To Target Unmeasured Networks By Kent Gibbons published 23 September 14 Multichannel News Comscore in Breakthrough Deal for Comcast TV Data By Jon Lafayette published 27 February 20 Multichannel News 1 2 3 4 5 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Roku Teams with Nielsen, comScore and Others for New ‘Measurement Partner Program’ By Daniel Frankel published 9 October 18
comScore Offers Cross-Platform Addressable Ad Metrics for Sling TV By Jon Lafayette published 4 January 18
