Latest about AVOD
Horowitz Study Indicates MVPD Subscription Declines May Be Leveling Off
New study reports majority of viewers use free streaming services on a monthly basis
Subscribers in Survey Call Ad Loads on Discovery Plus, HBO Max Most Reasonable
Fewer ads mean more attrition for brands, Hub study finds
Analyst Predicts 'Death of Linear CPMs' with AVOD Coming
Wells Fargo's Steven Cahall sees $19 billion in digital TV ad revenue in 2023
NBCU's Krishan Bhatia Says Many Streaming Ad Issues Have Solutions
'The gloom and doom about AVOD is overhyped,' executive says
Advanced Advertising Summit: Group M’s Gerber Says Measurement Still Key in Advanced Ad Evolution
As streaming services take hold and ad capacity dwindles, industry needs to find ways to sell ads beyond pods and shows
Despite Content Overlap, FAST Services Are Poised to Take Streaming Share, Analyst Says
Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles
Netflix Enlists Microsoft To Enable Ad-Supported Tier
‘It’s very early days and we have much to work through,‘ Netflix COO and chief product officer Greg Peters says
