Latest Beachfront Media
Dish Enables Real-Time Programmatic Ad Sales with SeaChange, Beachfront
By Jon Lafayette published
Viant is first demand-side platform to use new technology
Beachfront Hires Marni Rommel as VP of Business Development
By Jon Lafayette published
Company pushing its converged ad technology in growing CTV market
Best Practices: Ad Pod Configurations for Programmatic Auctions
By Christa Stephens last updated
Advanced Advertising: Catching Up on Addressable TV
By Kent Gibbons last updated
Panel at Virtual Fall TV 2021 says the tech is here and works, but interoperability related issues (still) are a problem
Beachfront, Vizio Run Addressable Campaign Meeting OAR Specifications
By Jon Lafayette last updated
Ad tech company Beachfront said it ran a national addressable ad execution on Vizio smart TV sets that met the specifications of the Open Addressable Ready consortium.
Beachfront Brings Systems Together to Make Linear Ads Programmatic
By Jon Lafayette published
Addressable advertising is coming to linear TV slowly because it’s hard to do, especially within the cable environment.
Beachfront, SeaChange Enable Programmatic for Cable Operators
By Jon Lafayette published
Cable operators will be able to dive into the linear TV programmatic ad pool thanks to technology created jointly by Beachfront and SeaChange International.
Beachfront Peddles Canoe VOD Inventory in Real Time
By Jon Lafayette last updated
Technology enables automated audience-based buys
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