Beijing Winter Olympics

Italy's Joel Retornaz curls the stone during the men's round robin session 7 game of the Beijing 2022 Winter Olympic Games curling competition against Switzerland at the National Aquatics Centre in Beijing on February 13, 2022 — NBC Gives the Winter Olympics TV’s Biggest Promo Push Five Weeks in a Row And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Maame Biney of Team United States skates during the Women's 500m Heats on day one of the Beijing 2022 Winter Olympic Games at Capital Indoor Stadium on February 5, 2022 in Beijing, China. — NBC Gives the Winter Olympics TV’s Biggest Promo Push Four Weeks in a Row And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Sara Takanashi of Team Japan jumps during Women's Ski Jumping Normal Hill Official Training 2 at Zhangjiakou National Ski Jumping Centre on February 4, 2022 in Beijing, China. — TV By the Numbers: Winter Olympics Win Watch-Time Gold With insights from iSpot.tv & Vizio’s Inscape

Latest Beijing Winter Olympics

NBCU Touts New Metrics for Ads During Olympic Games

By Jon Lafayette last updated 8 February 22

Low commercial load yields big response

Broadcasting & Cable

NBC Gives the Winter Olympics TV’s Biggest Promo Push Three Weeks in a Row

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published 2 February 22

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Broadcasting & Cable

Amazon Fire TV Poaches NBCU 'Olympics Experience' Partnership From Roku

By Daniel Frankel last updated 2 February 22

This time, it will be Amazon's CTV platform that will feature a dedicated landing page and guide for the more than 2,800 hours of live and on-demand Beijing Winter Games coverage

NextTV

Winter Olympics-themed Chinese knot is seen at Tian'anmen Square on a snowy day on January 20, 2022 in Beijing, China.

NBC Gives the Winter Olympics TV’s Biggest Promo Push for a Second Week in a Row

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published 26 January 22

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Broadcasting & Cable

Hill GOP Asks NBCU If China Has Tried to Influence Olympics Coverage

By John Eggerton published 25 January 22

Lawmakers say viewers deserve transparency

Broadcasting & Cable

ESPN Won’t Send Staffers To Cover Olympics In Beijing

By Jon Lafayette published 20 January 22

Network cites COVID safety for remote coverage plan

Broadcasting & Cable

NBCUniversal Still Has Some Spots for Sale in Super Bowl

By Jon Lafayette last updated 20 January 22

Beijing Winter Olympics pacing even with Korea games

Broadcasting & Cable

Tourists look at a giant Winter Olympics landmark under construction at Tiananmen Square on January 14, 2022 in Beijing, China. Elements of the 2022 Winter Olympics are combined with those of traditional culture to greet the Chinese New Year.

NBC Gives the Beijing Winter Olympics TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published 19 January 22

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Broadcasting & Cable

NBCU Seeks Olympic-Sized Ideas From Social Media Platforms

By Jon Lafayette published 11 November 21

NBCUniversal said it has formally asked top social media platforms for ways to increase interaction and engagement with the Olympics as the Beijing winter games approach.

Broadcasting & Cable

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