Latest Beijing Winter Olympics

Tourists look at a giant Winter Olympics landmark under construction at Tiananmen Square on January 14, 2022 in Beijing, China. Elements of the 2022 Winter Olympics are combined with those of traditional culture to greet the Chinese New Year.

NBC Gives the Beijing Winter Olympics TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Broadcasting & Cable
Linda Yaccarino

NBCU Seeks Olympic-Sized Ideas From Social Media Platforms

By Jon Lafayette published

NBCUniversal said it has formally asked top social media platforms for ways to increase interaction and engagement with the Olympics as the Beijing winter games approach.

Broadcasting & Cable
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