BIA Advisory Services

A closeup of U.S. money — Non-Political Local Ad Spending Expected to Grow 5.5% in 2025, Says BIA Digital spending to top traditional advertising for first time

A pile of money — BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion Political spending expected to hit $11.1 billion, up 15.5% from 2020

Hand holding a connected TV remote — Local Ad Revenues To Grow 8.6% in 2024: BIA Research firm sees fast growth in connected TV, over-the-top video

Latest BIA Advisory Services

BIA Advisory Services U.s Local Ad Forecast July 2021 Update

BIA Sees Stronger Than Expected Local TV Ad Revenues in 2021

By Jon Lafayette published 22 July 21

OTT seen growing 16%

Broadcasting & Cable

Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA

By Jon Lafayette last updated 10 June 21

After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.

Broadcasting & Cable

Local Advertising Expected to Grow in 2021: BIA

By Jon Lafayette published 3 December 20

OTT spending seen growing 20% to $1.2 billion

Broadcasting & Cable

Local TV Ad Outlook Revised Lower by BIA

By Jon Lafayette published 12 August 20

Local advertising is being hit harder by the COVID-19 pandemic than earlier forecast, leading BIA Advisory Services to issue a new, more pessimistic outlook for 2020.

Broadcasting & Cable