Branded content

Makeover show launches on Chicken Soup for the Soul AVOD service September 1

‘A Merry & Bright Makeover’ features Monique Coleman

Unit creates custom ad experience for entertainment networks including HBO Max, TNT, TBS

ESPN is launching a six-part social media campaign for USAA showing the “home bases” NFL and MMA athletes protect by being members with the insurance and financial services.

Velocity, ViacomCBS’s branded-content unit, has created a campaign that co-promotes Season 4 of MTV’s Siesta Key and the Summer Box from direct-to-consumer marketers FabFitFun.

Roku is launching a Maker’s Mark Bourbon-branded talk hosted by Randall Park.

‘Outside Academy’ provides experiences from iconic national parks

Roku said it is launching a branded content studio to create programming tailored for marketers and devise new ad formats.

Scott Van Pelt, anchor of ESPN’s SportsCenter, is featured in a new ad campaign for the Ram 1500 TRX truck.

Pfizer is working with one of The Walt Disney Co.’s branded content units to create a documentary promoting Pfizer’s efforts in developing its COVID-19 vaccine.