brian lesser Brian Lesser Returns To GroupM as Global CEO Executive had headed AT&T’s Xandr, InfoSum Ex-Xandr Head Lesser Named CEO at InfoSum Founder Halstead becomes CTO Ex-Xandr Head Lesser Named InfoSum Executive Chairman Data company raises $15.1M Latest brian lesser One Year In, Xandr Still Pushing for Relevant Ads By Jon Lafayette last updated 1 December 19 Why This Matters: AT&T wants to use its year-old Xandr advanced-ad unit to make ads more relevant — and not just on its own platforms. Business Stankey: WarnerMedia, Xandr Must Work Together Better By Jon Lafayette published 18 March 20 Multichannel News AT&T Signs Altice, Frontier to Addressable Deals Under Its Newly Formed ‘Xandr’ Ad Unit By Daniel Frankel published 26 September 18 Multichannel News AT&T Hires GroupM's Lesser to Run New Ad Business By Jon Lafayette published 4 August 17 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
One Year In, Xandr Still Pushing for Relevant Ads By Jon Lafayette last updated 1 December 19 Why This Matters: AT&T wants to use its year-old Xandr advanced-ad unit to make ads more relevant — and not just on its own platforms.
AT&T Signs Altice, Frontier to Addressable Deals Under Its Newly Formed ‘Xandr’ Ad Unit By Daniel Frankel published 26 September 18
