Latest Cadent

Nick Troiano

Ad-Tech Platform Cadent Bought By Private Equity Firm Novacap

By Jon Lafayette published

More acquisitions planned to fuel Cadent’s growth

Broadcasting & Cable
Cadent Tunnl

Cadent Adds Tunnl TV Audiences To Aperture Marketplace

By Jon Lafayette published

Consumers targeted for public affairs and corporate advocacy campaign

Broadcasting & Cable
Marcy Pentoney, VP, product management, Cadent

Advertisers Don’t Need to Choose Between CTV and Linear

By Marcy Pentoney last updated

Broadcasting & Cable
Cadent

Cadent Enables Programmatic Bidding Across Multiple Devices

By Jon Lafayette published

Addressable linear and CTV can be bought via self-serve system

Broadcasting & Cable
Cadent

Cadent Expands OTT, CTV Measurement Work with Octillion

By Jon Lafayette last updated

Local and mid-market clients can measure sales from homes exposed to ads

Broadcasting & Cable
Cadent

Premion to Use Cadent Identity Graph for Cross-Platform Ads

By Jon Lafayette published

Expanded relationship provides Premion with additional audience tools

Broadcasting & Cable
Cadent

Cadent Teams with Liberty on Addressable in Europe

By Jon Lafayette published

Advanced TV company Cadent said it is expanding it is working with Liberty Global to extend its addressable advertising management platform in Europe.

Broadcasting & Cable
Cadent

Cadent’s Upgraded Platform Gets First Customer in Empower

By Jon Lafayette published

Agency will be able to activate TV campaign across channels

Broadcasting & Cable
Cadent

Acxiom Clients Can Plan, Buy on Cadent TV Platform

By Jon Lafayette published

Cadent said it expanded its relationship with Acxiom, whose advertiser clients will be able to activate campaigns using Acxiom data on the Cadent Advanced TV Platform.

Broadcasting & Cable
Cadent

Catalina to Use Cadent TV Graph for Cross-Platform Ads

By Jon Lafayette last updated

Cadent clients offered Catalina’s purchase-based audiences

Broadcasting & Cable
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