Latest churn

Subscription streaming services

Churn Is Back: 32 Million U.S. Households Are 'Service Hoppers,' Parks Says

By Daniel Frankel last updated

Churn is back up again after taking a little pandemic break, according to research company

NextTV
DEG

Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year

By Vijay Sajja published

Arm yourself with data to help fight off subscription fatigue

Broadcasting & Cable
Leaky Bucket

Streaming Biz Faces 30% Churn Rate in 2022

By David Bloom published

Deloitte shocks--shocks!-- the streaming biz by projecting a massive 150 million service cancellations next year

NextTV
Peacock logo on a mobile phone

Peacock Has the Highest Churn in Subscription Streaming, Survey Says

By Daniel Frankel published

Kantar report finds overall SVOD churn was largely flat in Q2

NextTV
Leaky Bucket

Churn Rates for Subscription OTT Services Hit 20% in the Back Half of 2020

By Daniel Frankel published

Streaming consumers suddenly had more choices than ever, and analyst Brett Sappington says they enjoyed their freedom

NextTV
Leaky Bucket

For HBO Max, Peacock, et al., Now Comes the Hard Part—Churn and Price Sensitivity Are Way Up, Deloitte Says

By David Bloom published

According to new data, churn rates for newer SVOD services are as high as 37% right now

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OTT Churn Increased to 35% in 2019, Research Group Says

By Daniel Frankel published

Parks Associates said churn increased by 25% over 2018 and reached a whopping 80% for virtual MVPDs

Business
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OTT Churn 9x Higher Than Pay TV, Parks Says

By Daniel Frankel published

While video consumers are increasingly dissonant go truck rolls and the two-year contract, there’s something to be said about the relative stickiness of traditional pay TV.

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What to Do When Subs Call to Cancel

By Jarred Brown, Applied Predictive Technologies published

Multichannel News
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OTT Churn 9x Higher Than Pay TV, Parks Says

By Daniel Frankel published

Multichannel News
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