churn
Latest churn

Churn Is Back: 32 Million U.S. Households Are 'Service Hoppers,' Parks Says
By Daniel Frankel last updated
Churn is back up again after taking a little pandemic break, according to research company

Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year
By Vijay Sajja published
Arm yourself with data to help fight off subscription fatigue

Streaming Biz Faces 30% Churn Rate in 2022
By David Bloom published
Deloitte shocks--shocks!-- the streaming biz by projecting a massive 150 million service cancellations next year

Peacock Has the Highest Churn in Subscription Streaming, Survey Says
By Daniel Frankel published
Kantar report finds overall SVOD churn was largely flat in Q2

Churn Rates for Subscription OTT Services Hit 20% in the Back Half of 2020
By Daniel Frankel published
Streaming consumers suddenly had more choices than ever, and analyst Brett Sappington says they enjoyed their freedom

OTT Churn Increased to 35% in 2019, Research Group Says
By Daniel Frankel published
Parks Associates said churn increased by 25% over 2018 and reached a whopping 80% for virtual MVPDs
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