churn For Streamers, Not All Churn Is Bad, New Research Finds Services should compete for certain high-value subscribers, even if they’re likely to drop out eventually, Magid says Yikes! 33% of Premium SVOD Subscribers Are ‘Serial Churners,’ Antenna Says Research company claims one-third of U.S. users of the major subscription streaming services regularly sign up for and quit paid video entertainment services Churn Was Way Up Again in Q3 for the Major U.S. SVOD Services After weighted active monthly churn spiked to nearly 7% a year prior, it increased significantly once again in September for premium subscription streaming services including Netflix, research company Antenna found Latest churn OTT Churn 9x Higher Than Pay TV, Parks Says By Daniel Frankel published 12 December 19 While video consumers are increasingly dissonant go truck rolls and the two-year contract, there’s something to be said about the relative stickiness of traditional pay TV. What to Do When Subs Call to Cancel By Jarred Brown, Applied Predictive Technologies published 6 September 17 Multichannel News OTT Churn 9x Higher Than Pay TV, Parks Says By Daniel Frankel published 12 December 19 Multichannel News TiVo: Churn High Among Consumers Who Are New to Pay TV By Jeff Baumgartner published 13 September 17 Multichannel News Consumers Still Cloudy on TVE’s Value By Jeff Baumgartner published 1 February 16 Multichannel News Strengthening the Cord With Cause-and-Effect Analysis By Marek Polonski, APT published 14 November 16 Multichannel News Netflix Has Lowest Churn Rate Among OTT Services: Study By Jeff Baumgartner published 14 April 16 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
OTT Churn 9x Higher Than Pay TV, Parks Says By Daniel Frankel published 12 December 19 While video consumers are increasingly dissonant go truck rolls and the two-year contract, there’s something to be said about the relative stickiness of traditional pay TV.
What to Do When Subs Call to Cancel By Jarred Brown, Applied Predictive Technologies published 6 September 17
Strengthening the Cord With Cause-and-Effect Analysis By Marek Polonski, APT published 14 November 16
