CIMM Coalition for Innovative Media Measurement Combines With The Attention Council Group will continue to study attention in media and advertising business Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds Report from Go Addressable, CIMM outlines best practices CIMM To Assess Value of Panels in Cross-Platform Measurement Project led by Joan FitzGerald and Jonathan Steuer Latest CIMM Merger Will Boost Competition, Cooperation By Jane Clarke, CIMM published 5 October 15 Multichannel News Wanted: Cross-Platform Ad Measurement Gauge By MCN Staff published 15 April 15 Multichannel News ComScore, CIMM Unveil Cross-Platform Data Set By Mike Farrell published 22 April 15 Multichannel News Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16 Multichannel News ‘Super Users’ More Engaged Than TV, Digital-Only Viewers By Jon Lafayette published 12 November 15 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Five Ways to Prepare for the Audience Measurement Revolution By Jane Clarke, CIMM published 14 January 16
