Latest Comcast Advertising
Viewers Call Finding New TV Content ‘Frustrating’ in Comcast Advertising Report
72% are still channel-surfing
Viewers, Ad Buyers Diving Into FAST, Comcast-Xumo Study Finds
84% of buyers expect to increase FAST spending in 2024
Dynata To Use Comcast Data To Gauge Campaign Performance
Information about viewing to be combined with first-party real-time survey data
Comcast Advertising’s 5 Predictions About Linear, Bundles and Collaboration
Report finds 94% of advertisers will maintain or increase spending in premium streaming channels
Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming
9% of frequent voters can be reached only by streaming, study says
Longform TV and Streaming Spots Pack More Punch Than Mobile Ads: Comcast Study
Purchase intent higher when message is seen on bigger screen
Pooja Midha Named General Manager of Comcast Advertising’s Effectv
Exec was chief growth officer at Comcast Advertising
What’s the Secret to Making Modern TV Advertising Less Cryptic? Hint: The Answer’s in The Engine Room
Why the solutions to many of our advertising challenges are found under the hood
