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Latest comScore
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Comscore Narrows Third-Quarter Losses as Revenue Rises 5%
By Jon Lafayette last updated
First revenue increase since 4Q 2019
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Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
By Jon Lafayette last updated
Companies agree to work together to refine measurement of Hispanic audience
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Comscore, Eyeota Extend Contextual Capabilities to Americas and Asia
By Jon Lafayette published
Comscore and Eyeota said they have expanded their relationship, bringing their cookie-free contextual targeting system to the Americas and Asia.
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Comscore’s Bill Livek Stakes Claim To Leadership With Big Data Measurement
By Jon Lafayette published
Calls for industry to use a single language. ‘That language is Comscore,‘ CEO said
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Jon Carpenter Named New CFO at Comscore
By Jon Lafayette last updated
Exec had been with Publishers Clearing House
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Nielsen’s Controversial Ratings System
By Armstrong Williams published
When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything
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Comscore Fires Back at Nielsen on Using Big Data
By Jon Lafayette last updated
Panels failed during pandemic, Comscore’s Michael Vinson says
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Setting the Record Straight About Modern Media Measurement
By Dr. Michael Vinson last updated
New approaches should be part of the industry's shift in direction
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