Latest comScore
Comscore Narrows Third-Quarter Losses as Revenue Rises 5%
By Jon Lafayette last updated
First revenue increase since 4Q 2019
Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
By Jon Lafayette last updated
Companies agree to work together to refine measurement of Hispanic audience
Comscore, Eyeota Extend Contextual Capabilities to Americas and Asia
By Jon Lafayette published
Comscore and Eyeota said they have expanded their relationship, bringing their cookie-free contextual targeting system to the Americas and Asia.
Comscore’s Bill Livek Stakes Claim To Leadership With Big Data Measurement
By Jon Lafayette published
Calls for industry to use a single language. ‘That language is Comscore,‘ CEO said
Jon Carpenter Named New CFO at Comscore
By Jon Lafayette last updated
Exec had been with Publishers Clearing House
Nielsen’s Controversial Ratings System
By Armstrong Williams published
When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything
Comscore Fires Back at Nielsen on Using Big Data
By Jon Lafayette last updated
Panels failed during pandemic, Comscore’s Michael Vinson says
Setting the Record Straight About Modern Media Measurement
By Dr. Michael Vinson last updated
New approaches should be part of the industry's shift in direction
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