Latest comScore
TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture
Comscore Adopts New Methodology for Person-Level Measurement
Drops panel data from Nielsen personal people meters
Ad Industry Seeks Alternatives After Nielsen Loses Seal of Approval
The TV industry is trying to figure out how it will do business in a world where Nielsen is no longer the dominant measurement company.
Comscore Signs New TV Measurement Deal with Fuse Media
Comscore said it signed an agreement to provide Fuse Media with national TV audience measurement for the linear Fuse channel.
More Firms Ask To Join NBCU’s Measurement Business Review
NBCUniversal said more companies have asked to be included in its search for a better systems for measuring its various businesses, including television viewership.
Comscore Aims To Start MRC Review of Its TV Ratings Service Earlier Than Planned
Comscore said it is seeking to have its national and local TV measurement products audited by the the Media Rating Council earlier than previously planned.
Irwin Gotlieb, Other Comscore Directors, Buy More Shares
Three Comscore directors including Madison Avenue legend Irwin Gotlieb increased their stake in the measurement company, according to filing with the Securities and Exchange Commission.
WideOrbit Adds Comscore’s Quick Score to Ad Sales Platform
Comscore said it reached an agreement to have Comscore’s Quick Score ratings product integrated into WideOrbit’s media sales advertising platform.
