Latest connected TV
Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier
Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery
Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media
Deal adds 1 million households to Dish’s addressable footprint
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)
CTV’s explosive growth could lead to a sea change
Lotame Adopts Unified ID 2.0 To Bolster CTV Business
Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)
Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
Four Ways FAST Workflow Convergence Is Redefining OTA Distribution in the NextGen TV Era (B+C Guest Blog)
Cloud-based operations offer many efficiencies for broadcasters
iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)
CEO Sean Muller sees data as the foundation for cross-platform currencies
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Executives predict dollars will shift as linear and digital continue to blur
