Latest connected TV
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Executives predict dollars will shift as linear and digital continue to blur
Why CTV Is Playing Catch-Up to YouTube in the Ad Game
Bite-sized clips, granular targeting and simple buying afford advantages to Alphabet-owned platform
YouTube to MVPDs: Thanks for the Lift
Pay TV integrations have helped the powerful video service thrive in the living room
‘Ted Lasso,’ ‘Top Gun,’ Taylor Swift Lead TVision’s 2023 CTV Highlights
Ad-supported subscription services grow
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
Focus on engagement, interaction when judging a campaign’s effectiveness
Hershey Has S’more Success With Ads on LG Home Screen
Connected-TV execution draws high recall scores
Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)
As viewing behaviors change strategies need to shift, too
CTV Consumption Rises, Powered by Newer Ad-Supported Services
Comscore finds viewing up 21%
