Latest connected TV
IAS Launches CTV Quality Measurement With Iris.TV
Total Media Quality measures brand safety and suitability
How AI Will Shape the Future of TV Advertising
Technology’s ability to make spots measurable will be a game-changer
Buyers Cite Advanced Advertising Challenges In Survey From Yahoo
Absence of holistic planning and management tools are top concern
Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds
80% of buyers expect to spend the same or more on linear addressable
Strategus Measures Impact of CTV on Social Media Conversion
Combination of connected TV, social and search lifts effectiveness
MediaRadar Using PlayOn Video Capture to Measure Streaming Ads
Deal opens PlayOn platform to commercial applications
Oracle’s Audiences Available for Connected TV Targeting Through OpenX
Supply-side targeting makes more inventory available to buyers
Study Points To Ways Sponsors Can Gain Attention on Connected TV
Publicis, Yahoo find key differences between platforms
