Latest connected TV
Ad Agencies Expect To Spend More on CTV: Pixability Survey
YouTube highest on list for additional CTV investment
Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom)
Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition
LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV
31% say they’re planning to remove a subscription service
Advanced Advertising Summit: Local Media Extends Its Broad Reach
Auto advertising still slumping, but newer categories have filled the gap
Advanced Advertising Summit: Solid Prospects Predicted for Netflix and Disney Plus Ad-Supported Tiers
Panelists bullish on connected TV’s prospects for advertising
Conviva Sees Increase in Streaming for 2Q With Smart TV Use Gaining
Roku remains dominant among device makers
Multicultural Audiences Take More CTV Streaming Apps: App Science
Hispanic American households average 7 apps; Asian American households average 8
