Latest connected TV
Quality Still Wins in TV’s New Advertising Landscape
Why we need to acknowledge that not all impressions are created equal
Dentsu Signs Up for New Innovid Converged Measurement Platform
InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes
Saturated Much? 87% of U.S. Homes Now Have a Connected TV Device
Smart TV penetration is up 13 points in just two years, according to Leichtman Research Group
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
Video ad buyers call CTV a ‘must buy’
Vizio Beefs Up Ad Tech Team, Adding Oscar Lang and Ben Sullins
Set-maker opened tech innovation center in Denver
TikTok Makes Further U.S. Connected TV Push with App Support on Smart TVs Powered by Android TV, Google TV, Samsung and LG OS
Chinese streaming giant just began its quest to follow YouTube's connected TV path by debuting on Amazon Fire TV-powered devices last month
