Latest connected TV
Analyst Says Xfinity Flex Could Have 5.6 Million Subs by 2025
Bernstein's Peter Supino says growth will mostly come from Xfinity video cord cutters
TVSquared Working With AdImpact To Measure Political Ad Reach on CTV
CTV election spending expected to reach $1.5 billion 2022
CTV Buying Myths to Overcome in the Post-Pandemic Era
Stay-at-home streaming surge has permanently shifted TV-watching habits
CTV Ads More Relevant to Consumer, Says Engine Study
Interactive ads garner attention
Why Google and Comcast Can Still Challenge Roku in the OTT Gatekeeper Race: Half of Consumers Are About to Buy Their 1st Streaming Gadget
Analyst Brett Sappington says around 50% of consumers who plan to purchase a connected TV device over the next three months will be first-time buyers
Study Shocker: Connected TV Use Has Narrowly Declined This Year
Leichtman Research Group says 39% of U.S. TV households watch video on TV using a connected TV device daily vs. 40% in 2020
CTV’s ‘Premium Middle’: If it’s Free from Fraud, Will the Dollars Follow?
Quality niche players could provide connected TV advertisers with opportunities for growth
Big Screens Are Back, Baby
From traditional print publishers like Condé Nast, to text-first platforms including Twitter, to hardware makers like Roku, traditionally small-screen-focused digital companies are using the NewFronts to pitch original connected TV shows
