Latest connected TV

A man using his phone while watching TV

Google: Advanced Ad Impressions Bounced Back After COVID

By Jon Lafayette last updated

Programmatic impressions grew 70% in Q4

Broadcasting & Cable
Mike O'Donnell

The Five Spot: Mike O’Donnell, Chief Revenue Officer of Platform Business, Vizio

By Jon Lafayette published

Connected TV pioneer Mike O'Donnell helps set maker Vizio get into the addressable ad game

Multichannel News
TV remote

Connected TV Trends to Accelerate in 2021

By Jon Lafayette published

Advertising analysts predict streaming growth, programmatic gains

Multichannel News
Ad buyers expect their ad budgets to shift to over the top rather than traditional

Ad Budgets Seen Shifting From Linear TV to OTT

By Jon Lafayette published

Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.

Broadcasting & Cable
A man using his phone while watching TV

Mediaocean Launches TV Reach Extension Capability

By Jon Lafayette published

Measures de-duplicated audiences across CTV and social

Broadcasting & Cable
Daniel Elad

Connected TV Ads and the Holidays: Leveraging Merry Opportunities

By Daniel Elad, TheViewPoint published

Pandemic usage trends, streaming surge create new behaviors

Multichannel News
A family watches content on multiple screens in their living room.

DoubleVerify Launches Video Brand Safety Product

By Jon Lafayette last updated

Video Complete adds filter for spots on connected TV

Broadcasting & Cable
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Upwave Automates CTV Campaigns Via Google

By Jon Lafayette published

Survata rebrands as it launches integration with Campaign Manager

Broadcasting & Cable
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Guest Blog: TV Still Reigns Supreme in a Post-Lockdown World

By Josh Hare, Viant published

A higher level of content consumption is the new normal

Broadcasting & Cable
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Wait ’Til Next Year for Apple TV Upgrade

By Daniel Frankel published

Apple is getting set to debut the next iteration of its Apple TV connected-TV device, equipped with a faster gaming-ready processor, but the gadget is likely slated for a 2021 release.

Multichannel News
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