Latest connected TV
Samsung Controls 14% of Fragmented Global OTT Device Biz, Leads the World
Amazon (5%) and Roku (3%) control only a small portion of the 1.14 billion connected TV devices worldwide, says Strategy Analytics
Consumers Respond to CTV Advertising: Unruly Survey
Not only are more viewers watching connected TV, but the advertising on CTV is more effective, according to a survey by video advertising platform Unruly, part of Tremor International.
EMX Launches CTV Reach Product with Inscape Data
Provides incremental deduplicated audience measurement for video campaigns
CTV Increases Share of Impressions: Extreme Reach
Report finds 30-second spots up, click-through rates rise
DoubleVerify Report Highlights CTV Fraud
According to DoubleVerify’s 2020 Global Insights Report, fraudulent CTV traffic rates in the first quarter were up 161% from the first quarter of 2019.
Self-Service Data Marketplace Launched by Tru Optik
Marketers can target ads on connected TV, streaming audio and video games
LoopMe Measures Results of Spots on Connected TV
PurchaseLoop offers cross screen optimization, measurement and attribution
