Latest connected TV
ZypMedia Shifts to ZypTV And Expands OTT Products
ZypMedia is rebranding itself as ZypTV and said it will expand its over-the-top and connected TV products and services.
SpotX Report Declares That ‘CTV Is for Everyone’
Streaming has grown into a mainstream activity, and in a new report, SpotX declares that Connected TV, or CTV is for everyone.
Guest Blog: Navigating the Uncharted Waters of Advanced TV in the Post-COVID Era
By 2022, U.S. viewers will spend two hours and 10 minutes per day engaging with digital video, according to eMarketer
DoubleVerify Launches Tracking Product for Booming CTV Ads
With marketers pouring ad dollars into connected TV, DoubleVerify has launched a product that will give advertisers a better picture of where their ads are running and how they are performing.
GroupM Brand Safety Report Looks at CTV
With technology and a pandemic remaking the media landscape, media agency GroupM has issued a new report on brand safety for marketers that focuses, in part, on connected TV.
CTV Stays Up as Traditional TV Returns to Normal Levels
Nielsen said living-room viewing increased
Guest Blog: Why CTV Will Anchor a Unified Sales Offering at This Year’s Upfronts
Upfront deals will get done, but not in the fashion we’ve seen before
Connected TV Share of Digital Video Ads Drops in Q1
According to a new report from Extreme Reach, CTV impressions were flat and their share among all digital video advertising fell to 37%, down 21% from their fourth quarter levels
