Latest CTV
iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)
CEO Sean Muller sees data as the foundation for cross-platform currencies
YouTube to MVPDs: Thanks for the Lift
Pay TV integrations have helped the powerful video service thrive in the living room
The CW Orders New Dramas ‘Wild Cards’ and ‘Sight Unseen’
Both dramas feature main characters in law enforcement and represent partnerships with Canadian networks
Ad-Supported Apps Draw 66% of Connected TV Viewing: TVision Report
Attention drops as more viewers turn to ad-supported streaming
Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)
Why streamers are in fierce competition for content discovery across the CTV ecosystem
CTV Grows To 51% Of Global Video Ad Impressions: Innovid
Interactive ads lift engagement
Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings
Netflix’s 'Murder Mystery 2' is top movie
MediaRadar Using PlayOn Video Capture to Measure Streaming Ads
Deal opens PlayOn platform to commercial applications
