Latest CTV Advertising

GumGum

GumGum Says In-Video Ad Units Boost Attention 30%

By Jon Lafayette published

TVision panel measures CTV viewer behavior

Broadcasting & Cable
Alan Ritchson as 'Reacher'

Attention to Connected TV Ads Grew in Q1, TVision Study Finds

By Jon Lafayette published

Amazon’s ‘Reacher’ was top show; ‘Road House’ led movies

Broadcasting & Cable
Kargo

Kargo Gives Buyers More Detail on CTV Campaigns

By Jon Lafayette published

New product provides series titles, episode names and contextual clues

Broadcasting & Cable
Magnite logo

Magnite Working With Captify To Target CTV Ads With Search Data

By Jon Lafayette published

Searches can reveal interests and purchase intent

Broadcasting & Cable
PubMatic

PubMatic Will Use Instacart Data To Target CTV Commercials

By Jon Lafayette published

GroupM, Mars sign up

Broadcasting & Cable
Innovid

CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports

By Jon Lafayette published

Interactive ads hold viewers’ attention longer

Broadcasting & Cable
Magnite logo

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

By Jon Lafayette published

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

Broadcasting & Cable
remote pointed at connected TV

Driver Studios Teams With Qonsent for Privacy-Based Interactive CTV Ads

By Jon Lafayette published

Portfolio includes shoppable ads

Broadcasting & Cable
A campaign sign graveyard

Congressional Candidates Are Big Buyers of Connected TV Ads

By Jon Lafayette published

Streamers go local to garner political ad dollars

Broadcasting & Cable
Vizio

Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market

By Jon Lafayette published

Vizio stock jumps 25% after 'WSJ' reports sale talks

Broadcasting & Cable
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