CTV Advertising
Latest CTV Advertising
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Driver Studios Teams With Qonsent for Privacy-Based Interactive CTV Ads
By Jon Lafayette published
Portfolio includes shoppable ads
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Congressional Candidates Are Big Buyers of Connected TV Ads
By Jon Lafayette published
Streamers go local to garner political ad dollars
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Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market
By Jon Lafayette published
Vizio stock jumps 25% after 'WSJ' reports sale talks
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Teads Gets Deal To Sell Homepage Ads on VIDAA Smart TVs
By Jon Lafayette published
Southwest Airlines among early advertisers
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Lotame Adopts Unified ID 2.0 To Bolster CTV Business
By Jon Lafayette published
Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies
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tvScientific Launches Academy To Boost CTV Ad Performance
By Jon Lafayette published
tvRoom Community will offer advice about tools, tactics and best practices
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BrightLine Puts Pedal To the Metal With New CTV Ad Formats
By Jon Lafayette published
More robust interactive commercials promise higher engagement
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CTV Viewers Pay More Attention, Do More Co-Viewing: Study
By Jon Lafayette published
LG Ad Solutions and TVision identify ways to optimize CTV advertising
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