Latest CTV Advertising

A man using his phone while watching TV

CTV Accounts for 50% of Global Retail Video Impressions: Innovid

By Jon Lafayette published

Dynamic video ads increased 29% in 2022

Broadcasting & Cable
Premion CTV Study

Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds

By Jon Lafayette published

62% are moving funds from digital, social and linear TV

Broadcasting & Cable
Family watching TV

TVision’s Total View Offers Linear, CTV Person-Level Measurement

By Jon Lafayette published

Panel gauges impressions based on viewer attention

Broadcasting & Cable
Digital Remedy

Direct-To-Consumer Marketers Boost CTV Spending: Digital Remedy

By Jon Lafayette published

57/% of those using CTV and over-the-top plans to increase budgets

Broadcasting & Cable
Family watching TV

Premion CTV Inventory Study Finds Higher Co-Viewing, Attention

By Jon Lafayette published

Advertisers get larger audiences

Broadcasting & Cable
FreeWheel

Media Agency Havas Picks FreeWheel To Scale Programmatic Campaigns

By Jon Lafayette published

Supply-side platform provides access to premium CTV inventory

Broadcasting & Cable
PadSquad Innovid

PadSquad Working With Innovid on Interactive CTV Advertising

By Jon Lafayette published

New formats incorporate QR codes

Broadcasting & Cable
A man using his phone while watching TV

Criteo Working with Magnite To Bring Retail Audiences to CTV

By Jon Lafayette published

Collaboration will enhance Criteo’s Commerce Max demand-side platform

Broadcasting & Cable
Estrella TV

Estrella Media Taps FreeWheel To Expand CTV Ad Business

By Jon Lafayette published

Estrella streaming channels generated 1.33 billion minutes viewed in October

Broadcasting & Cable
YouTube TV on a TV screen

Ad Agencies Expect To Spend More on CTV: Pixability Survey

By Jon Lafayette last updated

YouTube highest on list for additional CTV investment

Broadcasting & Cable
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