Latest CTV Advertising
Innovid Adds Linear Ad Occurrence Data From Kinetiq to Innovid XP Platform
Combination creates scalable measurement of real time converged TV airings
3Q Connected TV Ad Spending Jumps 39% To $926 Million: SMI
Travel, auto, restaurant categories show biggest increases
TVision Introduces Campaign Measurement Tool For CTV
Advertisers can compare performance across apps
Advertisers Spending More on CTV But Unified View Remains Elusive: Innovid
Study finds data owners, inconsistent measurement, walled gardens are challenges
Verizon Using Innovid's New Tools To Optimize Ad Creative on CTV
Real time feedback improves efficiency and performance
Strategus Brings Retail Media Network Data to Connected TV Ad Campaigns
First partnership brings information on homebuyers from Porch Group’s V12
The Trade Desk Adds Innovid Measurement in U.K., Germany
Advertisers get incremental reach measurement for CTV campaigns
Premion Gets Brand-Safety Seal From Trustworthy Accountability Group
CTV ad platform receives second TAG certification
