Latest CTV Advertising
Magnite Says Kroger Retail Data Will Create Scale In CTV for CPG Clients
First party info on shoppers unlocks new opportunities for brands
Google Will Guarantee CTV Buys Via Display & Video 360 Using Nielsen’s DAR
Programmatic guaranteed extended to more exchanges
Half of Innovid's Ad Impressions Were CTV During Second Quarter
CTV impression volume up 23%
DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification
Certified campaign shows higher attention levels
CTV-OTT Advertisers Plan To Increase Spending by 22% in 2022: Study
Funds are flowing from linear TV, Advertiser Perceptions and Premion find
Connected TV Giving Ad-Supported TV a Boost, Researchers Find
Advertiser Perceptions, Hub Research find 54% of advertisers will increase CTV spending over the next 12 months
BrightLine Launches Expanded Suite of CTV Advanced Advertising Products
OTT Accelerator includes upgraded interactive ad unit, programmatic buying, an intelligence engine and verification
Dentsu Signs Up for New Innovid Converged Measurement Platform
InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes
