Latest CTV Advertising

Iris.TV logo resized

Pixability Working With Iris.TV To Extend Brand Suitability Across Connected TV

By Jon Lafayette published

Deal supports contextual ad experiences

Broadcasting & Cable
A man using his phone while watching TV

Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions

By Jon Lafayette published

30-second commercials dominate in digital video

Broadcasting & Cable
Google Display & Video 360 CTV

Google Brings Segments to CTV Ad Inventory

By Jon Lafayette published

Advertisers can buy Hulu, Peacock YouTube through Display & Video 360 DSP

Broadcasting & Cable
DoubleVerify logo

Ad Fraud Schemes Detected By DoubleVerify Jumped 70% in 2021

By Jon Lafayette published

CTV growth increases risk for fraud but results in more attention by consumers

Broadcasting & Cable
Cinedigm

Cinedigm Building Ad Business as Revenue from CTV Grows

By Jon Lafayette last updated

Focus on adding to direct ad sales force

Broadcasting & Cable
Innovid mrc

CTV’s Share of Video Impressions Topped Mobile in 2021: Innovid

By Jon Lafayette published

Interactive campaigns with QR codes increase

Broadcasting & Cable
A family watches content on multiple screens in their living room.

IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion

By Jon Lafayette last updated

Video ad buyers call CTV a ‘must buy’

Broadcasting & Cable
Mark Zagorski DoubleVerify

DoubleVerify CEO Sees Netflix Growing CTV Advertising By 50%

By Jon Lafayette last updated

Mark Zagorski expects 40 million subscribers to pick ad-supported version of Netflix

Broadcasting & Cable
Xandr

Xandr Launches Inventory Library To Make Finding CTV Deals Easier

By Jon Lafayette published

Buyers get access to a premium video catalog

Broadcasting & Cable
FreeWheel

FreeWheel Launches New CTV Campaign Planning Technology

By Jon Lafayette published

Self-serve platform calculates deduplicated reach against linear TV

Broadcasting & Cable
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